Sports Ratings

How we choose our Bookmakers

Here at Sportsratings, we believe the three most important requirements from a bookmaker, whether online or in the high street, are:

To get on
To get paid
To get a fair hearing if there's a problem

Here we provide a list of bookmakers who promise to deliver those requirements and in our experience have never let us down. It must be said, that in over ten years betting online we've encountered very few issues with online bookmakers and the few we had, were resolved amicably and to everyone's satisfaction.

Of course, it pays to take a few steps to safeguard against things going wrong and we recommend punters to only ever open accounts with online bookmakers that can satisfy the following criteria:

• • Hold a license under an authority approved or working to be approved for the UK white list which demands the strictest safety, security and fair play checks.
  • Provide a variety of payment options with a robust payment system using the latest encryption technology to safeguard financial transactions.
  • Open complaints procedure and customer support options with a minimum requirement of responsive live chat or email within normal business hours.
  • Fair pricing policy, offering competitive odds in line with industry averages.
  • Navigable and responsive website.
  • Automatic betslip that allows bets to be placed without human intervention

Bookmakers recommended on Sportsratings meet and usually exceed those criteria. While very welcome, we don't see free bets and welcome bonuses as a determining factor in choosing a bookmaker. We do encourage punters to open accounts with a number of different bookmakers and betting exchanges as prices can vary significantly on any given event and getting the best odds available is crucial to successful betting.